Karen Colley Provost and Vice Chancellor for Academic Affairs | University Of Illinois At Chicago
The upcoming Circles of Excellence event, scheduled for August 7, will focus on enhancing email marketing response rates and gaining a deeper understanding of target audiences. The virtual presentation, organized by Strategic Marketing and Communications, promises to provide insights into five effective strategies aimed at improving engagement through email marketing.
Participants will have the opportunity to learn about techniques such as A/B testing, audience segmentation, personalized messaging, and data-driven decision-making. These strategies are designed to be immediately applicable within the University of Illinois Chicago's (UIC) official Emma Email Marketing platform. The session will include real-life examples and UIC-specific data to support these methods.
The event is set to take place from 1:00 p.m. to 2:30 p.m. on Thursday, August 7, via Zoom. Advance registration is required for attendance.
This session is particularly relevant for individuals who create and send email marketing campaigns using UIC’s Emma platform. For further information or inquiries about the event, interested parties can contact smcs@uic.edu.
The initiative aims to continue promoting the transformational narrative of UIC, emphasizing broad access and thriving excellence in its community.