Mathew Knowles, a figure known for his entrepreneurial background, has revealed how he invested personal funds into Destiny's Child's music projects. This decision was driven by his desire to maintain control over the group's narrative and brand.

Before managing Destiny's Child, Knowles had a career in sales spanning two decades. He utilized his business experience to support the music careers of his daughters, Beyoncé and Solange. By financing albums and music videos himself, Knowles ensured that the group could operate without being limited by their record label.

Knowles shared insights during an interview with AfroTech at the Building Wealth Today for Tomorrow Financial Empowerment Summit in Chicago on October 12. "I can’t remember the last time I’ve asked someone for money," he stated.

He elaborated further: “But we would spend our own money for the album. We would spend our own money on the video because we wanted to control the narrative. And once I’m using somebody else’s money, now I have to listen to their concerns. When I’m using my own money, I don’t care what your concerns are because I’m using my own money. We will do it our way, and it worked for us. I’m not saying it works for everyone, but it worked for us.”

This strategy allowed Destiny's Child to maintain artistic freedom while building their brand identity.